We Bridge The Gap Between Data And Profitable Customer Relationships
A marketing professional with over 26 years experience designing and implementing Direct/Database Marketing, CRM and interactive channels. Alvarez led the development of database marketing and CRM capabilities for Philip Morris International globally. His key to success has been the ability to use technology to create marketing solutions integrating digital, social, database marketing and CRM.
During his 21 years tenure at Leo Burnett Chicago, Eduardo had the opportunity to work with all Philip Morris International brands and led the development of the “Digital Exchange” for Burnett in Latin America, creating digital capabilities for the agency in the region and landing a place for Burnett on Procter And Gamble’s roster of digital agencies in the LAT region. Eduardo’s expertise focuses on strategic business planning leveraging customer data, CRM, selection and management of marketing services partners and technical and operational direction to build consumer engagement platforms and solutions.