Customer Knowledge fuels your Brand Engagement
The right content and message to the right customer, on the right device, at the right time
Hitch’s goal is to use customer data to identify the real business problem. We do this by immersing ourselves in the planning of your marketing communications to assess and understand the real challenges your brand is facing. We use text mining and analytic tools to analyze data and use the findings to fuel insight-driven ideas, the ideal customer journey, and an engaging content strategy, all in line with your Brand situation and budget.
We let customer data tell us WHO the right target is, WHAT’s the right message and WHERE to deliver the message. Through dynamic workshops and sprints we provide:
• Targeting • Segmentation • Msg Versioning • Research • Retention and Loyalty • Reactivation • Social CRM • Customer Journey • Content Strategy
Thanks to technology, today the consumer journey is not necessarily a series of sequential steps. Although there's a logical way people shop online and at retail, the key is for a brand to be searchable and available, to seamlessly become part of the Brand consideration set, regardless of the stage shoppers find themselves in.